Waa, waa, waa, waa, waa…

The day that old morning sun rises in the west
And they pass a law in L.A. banning artificial breasts
When cars can run on water, gasoline and oil ain’t worth jack
Right then, that’s when
I’ll take you back

It’s like music
To hear you bawling
Waa, waa, waa, waa, waa

Brad Paisley

Ok, I’ll admit it.  I’m a complete friggin’ idiot.  I should have bought Kleenex stock 2 years ago (along with, Viagra, Cialis, Cymbalta, and oceanic spill containment systems); and the entire fleet of Tiger Woods “How I Play Golf” DVD’s.  Whoda’ thunk it.  Hmm.  I should call Bret Michaels and see what he would do.

I’m ticked off.  (Big Surprise)

They’re seems (is) to be quite a bit of whining and crying going on today.  I finally figured out why they call it “Baby Boomers”.

One “could” assume that tears are absolutely and relentlessly gushing due to lost revenue, stricter government control, mandates, operating costs, lack of qualified drivers, insurance costs, Hours of Service, EPA regulations, EOBR’s….”I got rid of my Safety Director because I thought I could handle it myself, my daughter is pregnant and my kid needs braces” syndrome…it’s a disease and everyone is looking for a magic pill.  Thank You Viagra!!!

The reality is, the majority (80%) aren’t crying anymore over their businesses suffering from their own inequities AND laziness.  They’ve experienced their own “epiphany”, where it’s “just OK” that their business sucks, because, well, it sucks for a lot of other people…so it’s just OK (Social Proof is an amazing concept).  What are they crying about?  The Biggest Loser.  The Next American Idol Winner.  The Final Episode of Lost.  Crying for The Next Survivor???   I’m lost.

Not much else to say.  A mentor of mine once told me “the only difference Johnny, between wealthy successful business owners and those struggling is the size of their TV’s.  Successful people build libraries, while the majority buy the biggest and latest TV’s.”  Take a look around you.  It might be time to find new friends.  Don’t worry.  You’ll be ok.  Trust me.

I will say this.  That, pretty much, any person, young or old, male or female (whether she’s been with Tiger Woods or not); pretty much gets in life whatever he or she (or You), accepts.  If you run a trucking company today, and it sucks.  And you’re whining about it.  *sit down* It’s your own damn fault.  Get over it, or move the hell out of the way.  You can stand still today and “wait for things to happen”.  Surprisingly, there’s no regulation against it.  You “could” also, maybe, possibly…DO s.o.m.e.t.h.i.n.g.

Those defying the path of the majority, are (have been) reaping the rewards of “pack separation” and true, gritty, balls-to-the-wall entrepreneurism.  Kick Ass and Take Names (for some this is genetic). They (and I) discourage acceptance by the majority, anything less than “crushing the competition”, and of course the almighty “Victim Status” (also available in serum bottles in Stores Everywhere).

Unstoppable companies are surrounded by an “insiders circle” of ruthless and status-defying individuals that truly “get it”.  Everyone “get’s it”.  It’s about the Mindset (yep, that’s some deep stuff).  Not the company.  Not titles.  Not even management (most Board Rooms are the cause for failure).  They accept nothing sloppy.  Demand the best from everyone.  Do things fast and do them right.  Did I say Fast?

Ignorance is disappointing.  The Biggest, Baddest, Ugliest problems a business faces today, are indeed, the easiest to fix.  Their completely obvious, which is why most business owners “can’t finger em’ out”.  It only takes 1 person (that “gets it”) to decide if it’s OK to fix them.

But WAIT!  Before you run off to shut off Oprah, and apologize to yourself, remember this.  The people in the trucking industry today, that are truly “crushing it” while still enjoying life, on their own terms…are you ready for this?  It’s a Secret, so don’t tell anyone.

They actually W.O.R.K.  They literally do something that is called “rolling up their sleeves”.  Seriously, you should try it.  It’s actually pretty fun.

It takes sweat equity today.  There is no Easy Money.  Opportunities are plentiful.  The field has been leveled.  Market differentiation is a golden nugget.  CSA 2010 is nothing less than a BIG ASS, Wide Open opportunity to exploit your Strengths.  If you have any…

What Are You Waiting For, Really?